Problems We Solve
Today's digital marketplace has shaped the expectations of modern healthcare consumers. They expect the same level of convenience and experience they get from e-commerce leaders. We're bringing digital transformation to healthcare, and we'll help you every step of the way.
In a consumer-driven healthcare environment, organizations need to set a strategic foundation to attract and nurture prospective patients as they make choices about their care.
With a singular focus on the healthcare industry, MedTouch helps you build an integrated strategy that starts with understanding the consumer’s journey and how they make their care decisions. We then leverage those learnings by designing programs and campaigns that attract and nurture patients and position your organization as the service line leaders.
- Integrated Digital Strategy
- Journey Mapping + Personas
- Service Line Marketing
Creative in a silo never works. Good design has to work in harmony with strong technology solutions and an elegant user experience. Design must also elevate storytelling so your audience engages with your content.
At MedTouch, our team approach brings the best ideas to life. Our highly experienced group of digital marketing strategists, visual designers, healthcare content writers, UX specialists, and project managers works together with you to ensure content and visual design are making the impact you intend — across channels. This means you are not only reaching but also connecting with your target audiences in the most engaging way.
- Design & User Experience
- Writing for the Web
- Social Marketing
It can be easy to overlook the technical underpinnings that support your consumer experience. Customer relationship management (CRM) systems and electronic medical records (EMRs) often sit in a complicated, disconnected array of technologies, which makes it difficult to execute even basic customer engagement activities like online scheduling, provider ratings, or click-to-call features.
MedTouch translates the user experience outcomes you want into technology needs, helping you see around corners. Our experience spans best-in-class enterprise platforms such as Salesforce, Sitecore, and Acquia — enabling you to keep up with technological advances that home-grown systems cannot match.
- CMS Platforms
- Web Development
- CRM/Marketing Automation
- EMR Integration
Digital Marketing & Analytics
An innovative digital marketing program starts with an approach that outlines your marketing mix — and the right messages for your audience, delivered at the right time. Your partner should be focused on the same objective you are: developing robust digital campaigns that exceed conversion goals and optimize your budget dollars.
From campaign development to execution and ongoing measurement, our team helps super charge your patient acquisition efforts. No healthcare service line is new to us. Not only do we continually improve active campaigns, but we also present an executive-level picture of your digital campaign performance, going beyond clicks to what earned you the appointment.
- Search Engine Marketing
- Digital Campaigns
- Analytics & Attribution
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Chatbots can be a powerful tool for your healthcare organization, but like any tool, their success lies in how you use them.
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