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Service Line Marketing

Optimize budget dollars and control your messaging.

Optimize your budget. Exceed your goals.

Most digital marketing agencies can increase your site traffic and search rankings. That’s easy. But, do their campaigns drive potential patients to effective digital conversion points? Probably not. An integrated digital marketing campaign should help you exceed conversion goals, present a controlled brand message, and optimize your budget dollars.

For more than a decade, we’ve helped healthcare clients – hospitals, health plans, home care agencies, and more – develop and implement strategies to create actionable user experiences that drive conversions.

Your budget isn’t endless. Every dollar must be maximized to gain the greatest return. Our digital marketing team can help you do this. We provide:

  • Healthcare-specific marketing expertise. There’s no service line we haven’t promoted. We start every campaign strategy armed with data based on the cumulative experience of all of our campaigns. We will tell you which keywords work - and their costs - before spending a penny.
  • Expertise across all major marketing and search channels and tools: Google, Bing, social media, and more.
  • Strategies to increase conversions via CTAs, user behavior research, effective use of digital assets.
  • Integrated digital strategies: We’ll never just create an ad and let it run. Our team monitors and reviews campaigns daily to make sure they’re on par with expectations and properly serving your goals.
  • Detailed performance reporting: You’ll get the numbers you crave, but we’ll never make you wade through them for meaning. Our strategists will provide meaningful, industry-benchmarked analysis about what’s actually happening with your campaigns and how to increase performance.

Ready to optimize your marketing spend? Contact our Chief Strategy Officer, Sandra Fancher.

Call 319.462.8171 or email us today.

Our capabilities

  • Analytics, SEO, SEM audits
  • Display and search advertising
  • YouTube advertising
  • Social media marketing
  • iPhone and Android in-app advertising
  • Conversion-centered content
  • Traditional media integration
  • Google Analytics platform integration
  • Google Analytics ad manager integration

You should know...

 

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Google Premier Partner

30% average saving in ad cost

99%

impression share on specialty service-line campaigns

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