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Tara Becker

Vice President, Growth + Client Strategy

tara beckerTara leads our teams of account directors, healthcare strategists, designers, and content marketers. She has nearly 20 years of strategic healthcare marketing experience, and she spent 15 years leading service-line growth strategies and digital marketing at Massachusetts General Hospital in Boston.

Tara is an expert in marketing strategy, planning and creative positioning, digital marketing, business development, and process improvement. She loves to diagnose complex business challenges that range from repositioning to consumer acquisition and digital transformation, and she develops innovative solutions to help clients achieve measurable results. Her passion is in bridging the gap between consumer needs, healthcare marketing and hospital operations to provide long-lasting and meaningful patient experiences.

Tara earned her Bachelor of Fine Arts degree from Tufts University and her Master of Business Administration degree from the University of Massachusetts.

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