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Client Speaking Events at HMPS

Events Webinars April 30, 2018 - May 01, 2018

23rd Annual Healthcare Marketing & Physician Strategies Summit is a leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

MedTouch client speaking times:

Monday, April 30th | 12:30 to 1:45

Aligning Digital Strategy with Technology Tools
Aligning business goals and expectations with CRM, marketing automation, database marketing, and content management solutions is a key challenge for healthcare marketers. Learn how core objectives–patient acquisition, calculating ROAS, and improving patient experience–relate to these solutions. Hear tips for overcoming operational constraints and developing a strategic roadmap.
William Gagnon, Head of Global Digital Strategy & Customer Experience, Boston Children’s Hospital
Anaye Milligan, Director of Digital Marketing, Houston Methodist

Engaging Physicians in Transformational Philanthropy
“Giving back” can be an important part of the healing process for patients and their families. Examine the relationship between a caregiver’s compassion and empathy and a patient’s expression of gratitude. Hear how expressing gratitude can motivate philanthropy and improve patient satisfaction and physician and employee engagement. Learn how to help physicians understand their role in the philanthropic process and engage with grateful patients in a way that promotes giving.
Bruce Bartoo, Chief Philanthropy Officer, MedStar Health
Chad Gobel, CEO, Gobel Group

Monday, April 30th | 2:30-3:45

Customer Lifetime Value: On the Verge of Reality
Research shows that consumers are more loyal to healthcare brands than we give them credit for. So what can marketers do to facilitate long-term, even lifelong, relationships? How can we demonstrate the lifetime value of a loyal customer—as both a user of our services and an influencer? Let’s talk!
Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
Rose Glenn, Senior Vice President Communications & Chief Experience Officer, Henry Ford Health System
Joel English (Facilitator), Managing Partner, BVK

Marketing and Communications for Successful Mergers
When organizations merge, marketers are tasked with a number of internal and external communications and marketing challenges. Learn how to create a unified plan to merge cultures, stories, and messages; align all stakeholders around a single brand promise; and successfully brand and market the new entity to the community.
Karina Jennings, AVP, Marketing & Communication, Providence St. Joseph Health
Kevin DiCola, Regional Communications Director and
Mary Letters, Regional Director of Marketing, Saint Joseph Mercy Health System, a member of Trinity Health (Marilyn Wilker (Facilitator), President, MintChip Communications

Tuesday, May 1st | 10:15-11:15a

Building a National Thought Leadership Position Through Brand
When it comes to new patient acquisitions and referrals, a strong reputation matters. Renown Health developed an integrated, multichannel content marketing program to raise awareness and esteem for its brand on a national and regional level. Hear how having the support and involvement of Renown’s President and CEO, Dr. Tony Slonim, gave the efforts steam!
Suzanne Hendery, Chief Marketing Officer & Vice President and
Tony Slonim, MD, President and CEO, Renown Health

A Focused Approach to Patient Acquisition
By taking a highly focused and informed approach to digital patient acquisition, Memorial Healthcare System gained 1,500 new patients in just 16 months–and earned back $13 per dollar invested! Learn how to understand and interpret the behavior of consumers searching online for physicians, apply that knowledge to marketing efforts, and track results beyond clicks and calls.
Selima Khan, Vice President of Marketing & Communications, Memorial Healthcare System
Bradley Wensel, Senior Vice President, Healthgrades

Digital Tools for Physician and Patient Engagement
Smartphone apps, augmented reality, video, and other technologies are key to growing referrals and managing patient expectations. Hear how organizations are using new tools to enhance physician communication; streamline referral processes; help patients and their families navigate large, complex campuses; and more. Examine results.
Todd Suntrapak, President & CEO, Valley Children’s Healthcare
Ara Telbelian, Director of Marketing & Brand Management, Henry Ford Health System
Dan Cobb, CEO & Chief Strategy Officer, Daniel Brian Advertising

Tuesday, May 1st | 4:00-5:00p

Marketing That Lasts: Let's Talk
The ability of marketers to sustain long term positioning and drive lasting value for the organization is huge! Hear from long-term CMOs about what it takes to drive growth, whether defined as volume or experience, and prove value to the C-suite. Examine successes, misses, and what lies ahead.
Patricia L. Cluff, Chief Strategic Relations & Marketing Officer, University of Virginia Health System
David A. Feinberg, Vice President, Chief Marketing Officer, Dana-Farber Cancer Institute
Lisa McCluskey, Vice President, Marketing Communications, CHI Memorial Health
Rob Rosenberg (Facilitator), President, Springboard Brand & Creative Strategy

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