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Panel Discussion Podcast: If We All Want ROI, Why Is It so Hard to Get?


Generating ROI is the ultimate goal of digital campaigns, but it can be tough to measure and prove results for healthcare. Three industry experts joined Sandra Fancher, MedTouch Chief Strategy Officer, for an insightful, standing-room only panel on digital ROI at SHSMD 2017: If All We Want Is ROI, Why Is It So Hard to Get?

The panel continued their discussion as a webinar, and we bring it to you now as a podcast:

Interested in digital strategy to improve your ROI? Contact us.

Meet the panelists:

John Berg
John Berg
Vice President,
System Marketing
SCL Health System
Daphne Tam
Daphne Tam
Director of Marketing
UC Irvine Health
David Tytell 2
Dave Tytell
Director of Marketing
MIT Medical
Sandra Fancher
Sandra Fancher
Chief Strategy Officer

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