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Healthcare Internet Conference (HCIC), October 23-25, 2017

Events Webinars

Location: Austin, TX
Date: October 23-25, 2017

Creative and Useful Strategies You Can Deploy Today to Grow Your Audience

In this session, hear how MedStar Washington Hospital Center used a cross-team approach to grow its digital audience by 500% in just a few months. Their creative approach to channel testing and performance management continues to allow them to effectively market and adjust strategies based on what is working in real-time. Attendees will learn how to engage physicians to find unique content and stories and discover effective strategies to distribute and repurpose content, including which content to use for what channel and how to effectively report feedback.

  • Donna Arbogast, Vice President of Public Affairs & Marketing, MedStar Washington Hospital Center
  • Mariah Obiedzinski, Director of Content Marketing, MedTouch

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