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A Better Way to Do Content

Healthcare content. On time, on brand.

Need a hand with your healthcare content?

What you’ll find: dedicated healthcare content writers, digital marketing strategists, UX geeks, WYSIWYG wizards, and workflow masters.

What you’ll get: content that attracts new patients, wows stakeholders, and helps you achieve your business goals. MedTouch can act as a seamless extension of your content team, or we can manage all of your content efforts for you. We get to know you, understand your opportunities and pain points, and make you look good.

Our team of content writers and strategists works solely with healthcare organizations, including academic medical centers, community organizations, health plans, physician groups, and more. Once content writing begins, we quickly move quality content to you for review. MedTouch is proud of our average rate of 85% zero-to-minor reviews on all first drafts to our clients. Success is defined as edits only on minor technical elements. Any rewrites on tone, style, grammar or story focus would immediately flag a reset meeting with our team and you to understand the gap. We work closely with our service line and digital marketing team to improve SEO and deliver results.

“The workflow is fantastic: I email with an idea and they just get it done. The writing quality is so high."”

- Dorothea Bonds
AVP Marketing, UT Southwestern

We can flex our level of support up and down as we go. From full-site content strategy and writing to blog and social media support, our proven workflow will take your project from start to finish—on time and on mission.

Let's talk content! Contact James Gardner, our head of Market + Business Development. Call 617.520.5290 or email us today.

 

Our capabilities

  • Blog writing and strategy
  • Content evaluations and audits
  • Content migration and transfer
  • E-newsletters
  • Editorial planning
  • Enterprise content strategy
  • Infographics
  • Physician reputation management
  • Rapid News Response articles
  • Social media and distribution
  • Stakeholder buy-in strategies
  • Service line and landing page writing
  • Web and landing page writing

Your Brand Strategy Should Include Partnering with Your Physicians in Social

Dr. Evan Argintar, M.D., an orthopedic surgeon at MedStar Health, wanted to share his innovative knowledge and was limited by brand guidelines. Dr. Argintar partnered with the MedTouch content marketing team to develop and implement a social media strategy that allowed him to connect with other professionals and potential patients.

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COPE 2 updated

How a National Brand Created a “Story Finding” Culture

The University of Kansas Health System had a wealth of fantastic content ideas to support their business goals, but were looking for guidance in content workflow and distribution. Discover how their team became “story finders” and achieved impressive brand awareness and social engagement milestones in just one year.

Connecting Services to Trending Topics Builds Brand Awareness

The UT Southwestern maternal-fetal medicine physicians were passionate about sharing useful information to women and parents. Partnering with the MedTouch content marketing team, they launched the Your Pregnancy Matters blog and reached impressive engagement milestones by leveraging social media and relevant breaking news.

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1:4:60 One hour with your SME yields 4 unique blog articles and 60 cross-channel social posts

30% average site traffic from blog

We deliver content in50% of the time of internal writers

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