MedTouch Launches Online Physician Recruiting Tool for Emerson Hospital
To differentiate from the competition, Emerson Hospital chose to add an interactive, targeted website to enhance their recruiting strategy.
July 15, 2009 - Cambridge, MA - MedTouch, a leading provider of interactive, web-based solutions for health care organizations, announced the launch of an innovative physicians recruiting website for Emerson Hospital. For Emerson, a 179 bed, full-service, non-profit community hospital, the site is a significant addition to the organization’s recruiting efforts.
A site geared toward recruiting top physicians helps Emerson distinguish itself from other hospitals in a highly competitive marketplace. The new website engages medical professionals by connecting them with testimonials from current staff, information about the greater Boston area, and listings of current employment opportunities. The online presence does not take the place of traditional, personal recruiting, but enhances it.
“When physicians look at us as a potential place to practice, what their colleagues have to say about their experience here at Emerson is paramount,” says Jennifer Hart, Director of Physician Recruitment and Marketing. “Although physicians know us by our outstanding reputation, it's much more powerful when that excellence is ‘spoken’ by our own people.”
MedTouch uses a highly collaborative approach to help hospitals like Emerson accomplish their goals when developing a site to attract new doctors.
“We are passionate about helping our clients communicate with qualified candidates, and we know the web offers hospitals an exciting new platform to build relationships with prospective medical professionals.” says Paul Griffiths, CEO of MedTouch. “For hospitals especially focused on recent graduates, a focused web presence can significantly lower the operational burden of communicating with a large, geographically diverse audience. We’re excited to see how this new site will support Emerson as they continue to seek excellence in new physicians.”
About MedTouch
MedTouch makes healthcare interactive. Whether patient-focused web sites, employee-focused Intranets, or online recruitment efforts, MedTouch combines design, technology, and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
Headquarters:
MedTouch
86 Sherman Street
Cambridge, MA 02140
866-638-6824
solutions@medtouch.com