MedTouch Develops Hospital iPhone Application with Integrated Emergency Room Wait Times, Pre-Registration and Mobile Optimized Physician Directory for Newton-Wellesley Hospital

Suburban Boston Hospital Launches Cutting Edge iPhone Application to Help Patients Access Hospital Information from Their Phone

MedTouch and Newton-Wellesley Hospital today announce the launch of a new iPhone application for the hospital. The NWH Wait Time iPhone Application was approved by Apple and is available in the iTunes App Store as a free download. The application features near real-time reporting of emergency room wait times, integrated directions to the ER and pre-registration, and mobile optimized physician profiles with contact information. Newton-Wellesley Hospital is one of only a handful of hospitals in the Northeast to offer this complimentary service to patients. The suburban Boston hospital was featured by local media in October when the hospital launched the mobile website and homepage wait time widget.

The growing adoption of smartphone technology is revolutionizing not only how healthcare is delivered, but also how hospital administrations interact with patients. NWH and MedTouch partnered on this project to respond to changing consumer needs and with the goal of further positioning NWH as a hospital of choice for Boston Metro West.

“Our hospital is located a few miles from the Northeast’s Tech Corridor. With a technologically savvy patient population, we knew we needed to provide convenient mobile applications, such as the ER wait time, mobile website, and iPhone app. With MedTouch’s interactive and healthcare experience, we found a great partner to guide us and allow us to demonstrate what’s different about NWH, “ said Brian O’Dea, Director of Public Affairs and Marketing at Newton-Wellesley Hospital.

In the first phase of the project completed in October, MedTouch developed the homepage ER wait time widget, dynamically updated every five minutes for real-time reporting, and launched a dedicated mobile website. The iPhone application with wait time integration adds to the cutting edge features of the mobile website with an additional searchable provider database, complete with physician profile pages optimized for smartphone use including directions quick-links and contact information for all physicians.

“The iPhone application improves access to the hospital for patients, who can now find and contact NWH physicians on the go,” said Sandra Fancher, Vice President of Client Services and Strategy at MedTouch. “With the launch, NWH is also now able to accurately demonstrate the efficiency and speed of care delivery available to patients who choose the hospital for their medical services. Wait time reporting is also a great service for patients, who can use the information to better gauge how long their hospital visit will take.”

About MedTouch
MedTouch helps healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific and measurable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and healthcare-related not-for-profits in more than twenty states. From consumer-focused websites to patient-centric social media channels, online physician recruitment programs to results-driven search marketing, MedTouch makes healthcare interactive. For more information about MedTouch, visit www.medtouch.com.

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About Newton-Wellesley Hospital
Newton-Wellesley is a full system member of Partners HealthCare System, Inc. (PHCS), a nonprofit organization that includes acute care hospitals Massachusetts General Hospital, Brigham and Women's/Faulkner Hospitals, The North Shore Medical Center, and specialty hospitals McLean Hospital and Spaulding Rehabilitation Hospital, as well as Dana-Farber/Partners CancerCare, and the community-based doctors and hospitals of Partners Community HealthCare, Inc.

Newton-Wellesley Hospital provides a wide range of services, including medical, surgical, obstetrical, orthopaedic, neonatal, pediatric, emergency and psychiatric care. Newton-Wellesley has been serving its community for over a century. The medical staff of the Hospital includes nearly 1,000 physicians practicing a full range of specialties. NWH is a major teaching hospital for Tufts University School of Medicine and also has established post-graduate training programs for Harvard Medical School residents. Check us out on: Facebook, Twitter and YouTube