Another MedTouch client wins healthcare industry award for its website in the 16th Annual Aster Awards

MedTouch, a leading provider of interactive, web-based solutions for healthcare organizations, is pleased to announce that its client Hudson Health Plan has won a gold award for its website in the annual Aster Awards, one of the largest national competitions of its kind, hosted by Marketing Healthcare Today Magazine and Creative Images, Inc.. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2009. Hudson Health Plan’s website stood out as the best in the HMO, PPPO, Managed Care and Insurance category. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Founded in the mid-1980s by a coalition of community health centers, Hudson’s mission statement is "to promote and provide access to excellent health services for all people." The Tarrytown-based not-for-profit organization provides comprehensive medical and dental coverage to almost 100,000 members in New York’s Hudson Valley. Hudson has been driving health care innovation by developing technology to support clinical quality initiatives and to streamline the enrollment process for Medicaid Managed Care, Child Health Plus, and Family Health Plus.

With the launch of its new website, Hudson hopes to better serve all of its constituents, providing them with increased access to information and expediting transactions. “The new website has taken a gigantic leap forward in terms of transaction ability for our members,” said Ted Herman, Vice President of Public Relations and Communications for Hudson Health Plan. “They can now schedule appointments online and interact with us 24/7, not just during business hours, but at their own convenience.”

New pharmacy and provider search functions as well as an online bill payment system, designed and implemented by MedTouch, enable Hudson Health Plan patients to manage most of their personal health tasks online. The result is reduced call volume for support staff and improved communication between members and providers. “Now site visitors can enter their information securely and schedule an appointment to meet with our staff, who will now have all that information at the time of the appointment. It saves time,” said Herman.

This is MedTouch’s second marketing award for its work with Hudson Health Plan. “Our partnership with MedTouch has been very fruitful since day one because they took the time to understand our business and helped us achieve a website that reflects not only the nature of our business but also the quality and personality of our business. They have really helped us to differentiate ourselves in the marketplace,” added Herman.

“The MedTouch partnership has helped us hit all our goals. With the launch in November it was a big milestone for us. We can now track how many leads we get through the web and determine internally how many result in enrolled new members.”

A full list of winners can be found on the Aster Awards website, as well as published in Marketing Healthcare Today.

About MedTouch
Whether patient-focused web sites, employee-focused Intranets, or online recruitment efforts, MedTouch combines strategy, design, technology, interactive marketing and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.

24 Thorndike Rd
Cambridge, MA 02141