April 30, 2008 - Cambridge, MA - MedTouch, a leading provider of interactive, web-based solutions for health care organizations, today announced an agreement with Massachusetts Eye and Ear Infirmary (MEEI) for the design of the hospital’s new web site and the full-scale implementation of ContentBridgeTM, MedTouch’s industry leading enterprise-level content management platform.
ContentBridge will provide MEEI with a powerful workflow process for assigning, reviewing, editing and publishing pages. The safe, affordable and all-inclusive platform also eliminates the need for MEEI to purchase any additional software. Highlights of ContentBridge include document, workflow and keyword management tools, site-wide search and tracking capabilities, and integrated access to a robust online health library provided by A.D.A.M., Inc
. (Nasdaq: ADAM), a leading provider of consumer health care information.
“As a specialty hospital and an academic medical center, MEEI needed a strategic partner with an understanding of the healthcare industry and the ability to deliver a customizable product that can be easily managed for several different audiences,” said Paul Griffiths, CEO of MedTouch. “ContentBridge is tailored to make sure the most important information is easy accessible to all of MEEI’s online consumers.”
Located in Boston, Massachusetts Eye and Ear Infirmary
is a 42-bed independent specialty hospital and the primary teaching hospital for Harvard Medical School in ophthalmology and otolaryngology. MEEI has earned an international reputation for its successful treatment of the most difficult diseases and conditions of the eye, ear, nose, throat, head and neck, and for its outstanding contributions to medical research and education.
“Ultimately it was MedTouch's health care experience that set them apart from other vendors," said Jennifer Street, vice president of communications for MEEI. “MedTouch showed from day one that they understood the challenge of designing and developing a web site that will be utilized by several distinct but equally important audiences - patients, physicians and academics.”
MedTouch delivers web intelligence for healthcare. Whether patient-focused web sites, employee-focused Intranets, or online recruitment efforts, MedTouch combines design, technology, and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
86 Sherman Street
Cambridge, MA 02140