Web-Based Physician Relations
80% of Americans conduct health searches online; 80% of those start at search engines but only 10% end at hospital or clinic websites. Why? Most content is poorly indexed and hard to find.
One key benefit of a separate website for physicians is the ability to not only elevate physicians in general communications but also in search engines. Physician profiles are often six or seven clicks from the homepage; if you search for a doctor, hospital sites typically do not link back to the department or content about the location, just a map-based view of the location itself.
Boosting physician visibility online
This is a missed opportunity: because of how the most websites are built, search engines aren’t able to learn the relationships between doctors and locations.
Doctors want volume from hospitals and that directly ties into your ability to help patients find them. This results in other, non-hospital affiliated websites, such as HealthGrades, Insider Pages, and Ucomparehealthcare.com, ranking higher on search results than the physicians on your website.
Moving to a site that cleanly and clearly indexes physician content would afford physicians a higher search ranking, leading to more traffic, and more appointment requests. To find out how to make the most out of online physician relations, read up on a few case studies or learn about our specialty in SEO landing pages for physicians.
Do you want to highlight your physicians and increase patient volume?
Contact us today to learn how we can assist you with web-based physician relations.