Online Strategy
| An effective hospital website should help increase patient volume and improve physician relations while lowering marketing and operational costs. At MedTouch we help healthcare organizations succeed online through the development of strategic roadmaps. |
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In our relentless pursuit of improving the effectiveness of healthcare websites, we have learned that you must anticipate the needs and desires of patients, physicians and donors while identifying the desires that drive their choices.
At MedTouch, we have created a proven methodology that will shepherd your organization into the digital realm:
Our Process
- Situational Analysis
- Typical visitor overview
- Current market review
- Intermediaries and influencers
- Your macro environment (social, political and technology)
- Current capabilities
- Goal Setting - Summary of goals
- Core Deliverables - What will be delivered at the end of this project
- A comprehensive three-to-five year road map based on analysis, research, interviews and industry best practics.
Though not required, most of our strategy projects begin with a comprehensive audit of your current web presence. We highly recommend an audit first. Without establishing objective data points, it will be more difficult to measure success down the line.
A strategy focused on delivering an integrated experience from the first click
We will combine the benchmarking data from the audit, qualitative input from the stakeholder interviews, feasibility analysis results, and the visualized goal map into a formal, half-day presentation that will walk through the challenges and opportunities identified in this process.
We will share our interpretation of the results; explore areas of overlap or opposition; frame key decisions to be made; and list our recommendations regarding changes to design, flow, and navigation. Overall, we’ll deliver a plan for change that includes a unified, strategic view of your external and internal sites, prioritized with in a multi-phase approach to ensure you can reach concrete milestones.
Need help developing an online strategy?
Contact us today to learn how we can assist you with your online strategy.