Social Media for Hospitals and Healthcare

There are real, tangible benefits to social media marketing for hospitals. Your hospital brand is already a part of the social media conversation – wouldn’t it be better if you were driving it, rather than reacting to what’s being said?

Social media – it’s about relationships

Through social media, your organization can start an authentic dialogue with patients, drive interest in service lines, increase brand awareness, disseminate job opportunities, and identify new fundraising opportunities.

Developing relationships with current and future patients both online and offline are key to a hospital’s success. With social media, hospitals now have greater access to feedback and insight into the patient experience than ever before.

Listen and learn

By listening to what’s being said about your hospital on Facebook, Twitter, Yelp and Foursquare, and responding appropriately, you can identify patient frustrations, needs and wants, and correct internal issues faster than ever before, while also maintaining control over your hospital’s reputation.

Start by identifying existing content assets and incorporating social media into your publishing schedule. MedTouch strategic social media services include:

  • Social Media Audit
  • Social Media Governance Workshop
  • Social Media Channel Branding and Optimization
  • Measurement and ROI

Supporting Services

These can be standalone services, or can be included in the strategic social media program described above.

  • Content Strategy  - Do you have the right content and message to share with patients online?
  • Search Marketing  - Search engine marketing is a key component to any social media program. After all, one of the main goals of social media marketing is to help your organization improve its exposure on the web.

 

Learn More

St Dominic Hospital You Tube Channel 1) Read a Case Study

2) View Sample Social Channels

3) Read an Article

 

Contact Us ButtonNeed help navigating social media for your hospital? Looking for stellar social channel branding?