Social Media for Hospitals and Healthcare
There are real, tangible benefits to social media marketing for hospitals. Your hospital brand is already a part of the social media conversation – wouldn’t it be better if you were driving it, rather than reacting to what’s being said?
Social media – it’s about relationships
Through social media, your organization can start an authentic dialogue with patients, drive interest in service lines, increase brand awareness, disseminate job opportunities, and identify new fundraising opportunities.
Developing relationships with current and future patients both online and offline are key to a hospital’s success. With social media, hospitals now have greater access to feedback and insight into the patient experience than ever before.
Listen and learn
By listening to what’s being said about your hospital on Facebook, Twitter, Yelp and Foursquare, and responding appropriately, you can identify patient frustrations, needs and wants, and correct internal issues faster than ever before, while also maintaining control over your hospital’s reputation.
Start by identifying existing content assets and incorporating social media into your publishing schedule. MedTouch strategic social media services include:
Social Media Audit
Social Media Governance Workshop
Social Media Channel Branding and Optimization
Measurement and ROI
These can be standalone services, or can be included in the strategic social media program described above.
Content Strategy - Do you have the right content and message to share with patients online?
Search Marketing - Search engine marketing is a key component to any social media program. After all, one of the main goals of social media marketing is to help your organization improve its exposure on the web.
1) Read a Case Study
2) View Sample Social Channels
3) Read an Article