Healthcare Web Analytics
Patients and employees say they love your new website, but management wants to know how it is performing. Do you have all the tools to provide the right data points on how effective your web presence is at bringing in new patients? Do you know how to measure all the aspects of your healthcare website’s performance?
You need a trusted data partner
MedTouch can provide healthcare web analytics guidance, dashboard setup and executive reporting to help support your online initiatives. Want to provide metrics around the traffic coming from your social channels? Want to know if you heart center online ad campaign has increased appointment requests?
A standard healthcare website analytics engagement includes:
- Goal configuration and monitoring using Google Analytics
- Custom dashboard setup, such as for key service lines and important online initiatives
- Campaign tracking setup
- Website audit
- Quarterly Report, ready for distribution
- Site analytics reporting based on defined goals and key performance indicators (KPIs)
- Recommendations for website improvements based on findings, including:
- Quick-win performance boosters
- Search engine optimization tips
- Guidance on how to drive traffic to key sections of your site
- Identification of technical isseus on your site impacting search and usability, such as page speed and incorrect redirects
Healthcare Google Analytics Consulting
Google Analytics is now the most popular data tracking program in the country, and for good reason. At no cost, Google Analytics provides powerful tracking capabilities usually only available in enterprise-level software.
Still, most webmasters only use the basics and don’t have the knowledge to really make Google Analytics work to its max capabilities.
MedTouch can help you reach deeper into your Google Analytics data, helping to drive marketing decisions, measure key organizational performance indicators and identify lost opportunities within your organization.
Service Line Reporting
Want to go in-depth and report on specific goals, numbers and provide recommendations for a service line or condition? You can add on a Service Line Report, designed for advanced reporting on your most important treatment centers.
Is your website in need of desperate help? Learn more about all of what we do for healthcare: