Healthcare Search Engine Marketing
Today it’s absolutely vital for your organization’s website to be visible in Google and other search engines. It’s usually the first place people look when researching health information. Over 50% of your web traffic will come directly from search engines, making a solid search engine optimization (SEO) and search engine marketing (SEM) strategy a must.
Search engine optimization for healthcare
If you have a great site, but no one finds it, what's the point? Do you want to increase website traffic, patient volume and online public relations success? Sending out a postcard misses the thousands of potential patients who are already walking by your site, not to mention those who are researching specific procedures and choosing where to receive care.
The higher your website ranks within a search result, the more likely someone will click on that result and come to your site. Top search results + quality content = more quality traffic to your site.
You need a trusted partner
We develop healthcare-centric search engine optimization strategies for our clients using proven search tactics. Since we only serve healthcare, we understand the nuances of health terminology and the needs of your potential patients.
MedTouch enables its clients to have quality positioning and stability within results, so that they can maintain complete focus on their overall marketing strategy.
Pay per click management for healthcare
|Are you spending hundreds on banner ads on a local news website? Do you get a “clicks” vs. “impressions” report at the end of the month? It’s likely you’ve dipped your toes into the world of search marketing, but may not completely understand what you’re paying for or if your accounts are set up properly. If this sounds familiar, we can help. MedTouch is a Google Adwords Certified Partner with Google-certified individuals on staff to create and manage your campaigns, helping you to reach a better ROI on your search marketing dollars.
MedTouch works closely with the industry's most important Pay-Per-Click (PPC) advertising programs, including Google, Yahoo! and Microsoft and our familiarity with these search engines allows us to maximize our clients' campaign performance. Much like any worthy undertaking, PPC management takes time, resources, and a skill set that most organizations do not have readily available.
- Keyword research
- Executive reporting
- Strategic plan and documentation
- SEO best practices and implementation
- Google Analytics integration with conversion metrics and reporting dashboards
- Campaign rollout on selected platfrom (Google, Bing, etc.)
Read a Case Study
- how a hospital improved patient volume for a service line through search marketing
Contact us to learn how to improve your healthcare organization's visibility in search engines