Content Strategy for Hospitals and Healthcare
As web users’ expectations and capacities evolve, your content must become more targeted, strategic and tailored to meet transforming needs. Your key audiences—patients, visitors, referring physicians, researchers, donors, etc.—expect your web assets to function as clear, personalized and intuitive extensions of your services.
Does your content deliver on your mission? Does it serve your business goals on the web?
Our Healthcare Content Strategy Services
MedTouch understands the value and importance of intelligent content strategy for healthcare organizations. We offer a full suite of content strategy services and can design a custom plan to help you achieve your goals online.
Our healthcare content services include:
- Content audits
- Copywriting
- Content optimization
- Audience/user research
- Information architecture
- Brand and tone guidance
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- Content training
- Stakeholder interviews and engagement strategies
- Usability testing
- Governance plans
- Taxonomy and metadata schemes
- Blog and social media strategies
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Useful, Effective Content Builds Relationships
Content—including text, video, actions/transactions, and anything that carries message and meaning—can serve your business by serving your most valued users. When your users feel central, relationships are validated and expertise reinforced. Conversely, untended information invites confusion, frustration and abandonment.
Effective content is a crucial business aspect. So why do so few healthcare organizations have comprehensive content strategies in place?
In most cases, lack of time, resources and specific expertise are at the root. Thoughtful, user-centered content—and its requisite production phases—takes time to create and curate.
MedTouch Knows Healthcare Content
We are proud to be one of the few healthcare-specific vendors with a dedicated content strategy practice. Our writers and strategists have spent years devoted to healthcare content strategy for many of the largest and most esteemed healthcare brands in the country.
MedTouch Strategists Have…
- Performed extensive site and content audits
- Created large-scale information architectures and content models
- Written thousands of pages of impactful healthcare copy
- Optimized thousands of pages of content to serve key audience segments
- Interviewed and built engagement strategies for hundreds of key stakeholders
- Performed detailed audience and user behavior research
- Validated content and design work through rigorous testing
- Created content governance plans
- Developed award-winning blog and social media strategies
- Taught web teams to be in-house content experts
- Consulted on content strategy for major retail healthcare brands
Let’s Talk Content!
At the heart of it all, we are passionate about helping your organization effectively deliver content of real value, extending your relationships and quality of care to the web. We love to talk content and to share our approach.