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Edward-Elmhurst Health

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Cambridge, MA
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450 Artisan Way
Suite 310
Somerville, MA 02145
617-621-8670 
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Louisville, KY

1205 East Washington Street
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319-512-7475
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600 1st Avenue
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Strategic Marketing Manager

Account Director

Strategic Marketing Manager

Who We Are

MedTouch is an award-winning online strategy and technology company headquartered in Boston, MA.  Focusing exclusively on hospitals, health plans and physician groups, MedTouch combines creative and technical expertise to ensure our clients achieve results that matter.  Our services and solutions include healthcare specific content management solutions, user experience design, results driven search marketing, content strategy services, consumer facing websites, employee oriented intranets and more.

We are a fast-paced, innovative company and we take pride in the quality of our people as well as our work.  Although we are growing steadily, we strive to retain a relationship based, people focused environment. We are committed to creating a welcoming and rewarding workplace for clients and employees alike.

 

The Role

Location: Boston

As Strategic Marketing Manager at MedTouch, you will develop and execute marketing initiatives that generate and nurture leads. Your role will be to create innovative strategies that stretch across multiple platforms, tracking their impact in the market and alignment with our overall company objectives. Being a detail and data-enthusiast, you’ll continually assess and improve your marketing tactics based on evolving data. Working closely with our Design, Digital Marketing, and Content Teams, you’ll serve as the point person for all lead generation marketing initiatives and own the full lifecycle of these campaigns, from concept to completion.

You will:

  • Generate qualified leads and measurably increase awareness of our brand and services.
  • Coordinate, collaborate, and schedule with the Digital Marketing, Content Marketing, Design, Inbound/Outbound and other internal teams to develop effective, targeted marketing materials.
  • Manage content across website and social platforms.
  • Distribute thought leadership from internal teams across mediums such as blogs, whitepapers, and case studies to build upon our brand identity as thought leaders.
  • Ensure consistency of follow-up on leads generated by Strategic Marketing lead generation efforts across multiple platforms.
  • Quickly grasp complex technical and business concepts and articulate them to the specified target audience.
  • Work with sales efforts to ensure leads are communicated with in a timely fashion, including engaging with customers, as needed, in-person or over the phone to nurture and qualify leads.
  • Support and help coordinate other marketing initiatives, including but not limited to conferences, webinars, awards, and client appreciation efforts.
  • Update, track and nurture qualified leads using Salesforce.

 

The Fit

The job is just right if you have:

  • Completed bachelor’s degree in a marketing-related discipline.
  • 5+ years of digital marketing success, lead/management role strongly preferred.
  • Strong experience in delivering programs that leverage content marketing, inbound marketing, PPC, SEO and social media.
  • Hustle + entrepreneurial instincts; you are a proactive self-starter with a positive, solution-oriented attitude.
  • Insatiable drive to succeed and a natural inclination toward soliciting and using feedback for continuous improvement.
  • Advanced project management skills which allow you to manage multiple tasks and priorities simultaneously in a tight, deadline-driven environment.
  • Strong collaboration and teamwork; you leverage collaborative relationships to achieve objectives and drive teams in completion of goals.
  • Exceptional written and verbal communications skills, coupled with highly developed interpersonal skills.
  • Flexibility in your approach, including the ability to thrive in a dynamic, change-oriented work environment.

Bonus Points

  • Experience working in a SaaS or digital agency environment focused on healthcare.
  • Experience tracking and nurturing prospects in Salesforce.

What We Can Offer You

  • Fifteen days of PTO per year plus nine paid company holidays and other time off as needed.
  • Healthcare, Dental and Vision coverage as outlined in the company benefits overview.
  • 401(k) plan options.
  • Short Term Disability Insurance, Long Term Disability Insurance, and Life Insurance.
  • Flex spending account for out-of-pocket medical expenses.
  • Dedicated budget for individual and team training and education purposes.
  • Company sponsored charity opportunities.
  • Seriously awesome people to work with and an employee happiness budget.

MedTouch at a Glance

  • Year Founded: 2004
  • Employees: 100+
  • Independently owned; national client base
  • Offices: Boston, Louisville, Cedar Rapids, and Seattle
  • Inc. 500 | 5000  fastest-growing companies, 2013, 2014, 2015, and 2016
  • BBJ list of fastest-growing companies in Massachusetts, 2013, 2014, 2015, and 2016
  • Sitecore Platinum Implementation Partner
  • Google Premier Partner
  • Microsoft Azure Partner
  • CBJ "Coolest Places To Work", 2015
  • 100% focused on academic medical centers, integrated delivery networks, health systems, hospitals and health plans
  • Join the MedTouch Team

    Want to have impact?  Explore opportunities to make a contribution working for a growing company focused on healthcare. We are always looking for team members who are motivated by solving challenges.

    Apply Below

    Case Studies

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    Baystate Health

    A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.

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    Newton-Wellesley Hospital: Intranet

    A comprehensive medical center creates a reliable and useful Intranet.

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    Edward-Elmhurst Health Open Scheduling

    The integration of Epic MyChart’s open scheduling, which allows patients to schedule appointments in real-time.

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    Banner Health

    A large health system partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore.

    Test

    Edward-Elmhurst Health

    A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.

    Test

    Alameda Alliance for Health

    A regional health plan focused on delivering a vastly improved user experience, complete with new member portal.

    Connect
    With Us

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