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UC Irvine Health
Edward-Elmhurst Health

Cohesive, interactive integrated digital strategy.

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Edward-Elmhurst Health Open Scheduling

Baystate Health

Discover Potential

Edward-Elmhurst Health is one of the largest integrated health systems in Illinois with annual revenues of over $1 billion, three hospitals and over 100 locations across a service area of 1.7 million residents. Driven by its patient-centric vision and the highly competitive Chicago market, Edward-Elmhurst Health partnered with MedTouch to stay ahead of the competition and increase patient conversion. As part of the enterprise site built by MedTouch, MedTouch led the integration of Epic MyChart’s open scheduling, which allows patients to select physicians and schedule appointments in real-time.

MedTouch worked closely with both Edward-Elmhurst and Epic to advance Edward-Elmhurst’s operational and digital strategies. Open scheduling became a primary feature within the revised provider directory design. Patients now have the ability to filter for providers who allow online appointments and quickly book directly online through the search results or individual provider profile pages.

MedTouch also developed a strategy for more sophisticated scheduling; for selected laboratory and radiology procedures, patients are guided to the correct Epic appointment type and location through a series of questions. This strategic implementation created an opportunity for Edward-Elmhurst to engage with patients directly and distinguish its brand with an efficient and convenient patient-centric experience – both key elements to convert potential patients to key service lines.

Deliver Results

The integration with the enterprise website led to a significant competitive advantage – anyone can book directly into the online scheduling system without needing a login. As a result, appointments can be booked by existing patients as well as new patients, a clear metric of successful outreach. MedTouch integrated a custom Google Tag and tracked engagement through Google Analytics to report on successful appointment completions. Following the launch of open scheduling, Edward-Elmhurst Health experienced a significant increase in online appointments. The new experience was easier than completing a request an appointment form and converted more visitors.  

Building on the momentum and success of the provider directory integration, MedTouch developed and delivered service line open scheduling strategies to drive further engagement. For a selected service line, Edward-Elmhurst Health expanded the open scheduling functionality to include a “Book Next Available” option using the MedTouch service scheduling strategy and MyChart build.

  • 4,370+ open scheduling appointments within six months of launch
  • +123% increase in online appointments, all types
  • 52% of appointment types were new patients to the system
EEH Open

This strategic implementation created an opportunity for Edward-Elmhurst to engage with patients directly and distinguish its brand with an efficient and convenient patient-centric experience – both key elements to convert potential patients to key service lines.

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Enterprise CMS, UX + Responsive Design, Integrations

Sitecore Platinum Partner   IMA Best in Class 2015

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Expertise Every Healthcare Marketer Needs. Experience the Difference.

MedTouch is proud to be the online strategy and technology partner for the best brands in healthcare. Clients select us because our depth of experience brings clear vision to complex projects. With over a decade of working with integrated delivery networks, hospitals, and health plans, MedTouch will help you discover potential and deliver results.

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Case Studies

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Newton-Wellesley Hospital: Intranet

A comprehensive medical center creates a reliable and useful Intranet.

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Banner Health

A large health system partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore.

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Alameda Alliance for Health

A regional health plan focused on delivering a vastly improved user experience, complete with new member portal.

Test

Baystate Health

A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.

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Edward-Elmhurst Health

A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.

Test

UC Irvine Health

A leading academic medical center delivers on a new brand and user experience.

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