OurTeam
Our Team

More about the talented team that makes up MedTouch.

Inc. 5000
Partner With Us

A brief history and overview of the company.

Resources
Resources

Find useful whitepapers and webinars.


Discover Events
Upcoming Events

See where the MedTouch team will be heading.

Analytics
Personalization

Increase engagement with patients and members.

Sitecore CMS
Sitecore

Platinum Implementation Partner. Healthcare leader.

UC Irvine Health
Edward-Elmhurst Health

Cohesive, interactive integrated digital strategy.

Alameda Alliance for Health
Recent Launches

View our work with the best brands in healthcare.

Cambridge, MA
Boston, MA

450 Artisan Way
Suite 310
Somerville, MA 02145
617-621-8670 
Maps + Directions

Louisvillesm
Louisville, KY

1205 East Washington Street
Suite 111
Louisville, KY 40206
502-373-1293
Maps + Directions

Cedar Rapids, IA
Cedar Rapids, IA

1847 1st Avenue SE
Suite 200
Cedar Rapids, IA 52402
319-512-7475
Maps + Directions

Seattle, WA
Seattle, WA

600 1st Avenue
Suite 628
Seattle, WA 98104
206-445-7734
Maps + Directions

Banner Health

Edward-Elmhurst Health

Discover Potential

Banner Health is recognized as a top health system, operating 29 hospitals, including three academic medical centers and health services across seven states – Alaska, Arizona, California, Colorado, Nebraska, Nevada, and Wyoming. With a multi-state network of locations, Banner Health needed a partner that understood the unique needs of a large health system and had experience consolidating several web properties.

Banner Health partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore, the leading CMS on the market. The new, responsive site creates a united brand experience across all markets, with dramatic improvements in information architecture and visual design, including a clean, system-wide navigation in a condensed menu and interactive cards.

The new site employs location-based personalization strategies leveraging the Sitecore Experience Database (xDB). MedTouch integrated geocoding services for automatic location detection via a “use my current location” feature, along with a prompt to encourage users to indicate their location. The geographic personalization displayed “nearby” providers and locations as well as personalized services and imagery throughout the site.

This organizational change brings together system-wide messaging with location-specific content in a seamless manner. For example, if more specific content is available for the location involved, a visitor is presented with location-specific service content that supplements the system-wide content. In addition, by leveraging and customizing several MedTouch modular components, this geolocation filter extends across news, events, landing pages, and service line content.

Deliver Results

Bannerhealth.com now encompasses all hospitals, medical groups, academic medicine, Banner Children’s, Banner MD Anderson Cancer Center, and Careers pages. With over 7,000 physicians, hundreds of locations and thousands of pages of content now served up based on geographic filters, the new Banner Health site is leading the way in consumer-friendly healthcare.

Site features      

  • Sitecore Experience Platform (XP)
  • Personalization through the Sitecore Experience Database (xDB)
  • Design, UX, and content strategy
  • Content planning, migration, and development
  • Responsive design
  • Provider directory
  • Locations
  • Services
  • Calendar of events
  • Secure forms
  • Multi-site content sharing
  • Site search
  • StayWell health library integration
  • Search services
Banner
“MedTouch is a highly effective strategic partner, combining both healthcare expertise and technical excellence. Given the size and goals of our organization, we needed a partner with proven experience executing complex projects. MedTouch led the strategy and leveraged advanced technologies, such as Sitecore for location-based personalization, creating a unified and patient-centric experience.”
— Elevsis Delgadillo, Senior Director, Digital Business Technology, Banner Health

Solutions

Integrated Digital Strategy, Enterprise CMS, UX + Responsive Design, Content Services, Content Marketing, Search + Analytics

Sitecore Platinum Partner

                  

Expertise Every Healthcare Marketer Needs. Experience the Difference.

MedTouch is proud to be the online strategy and technology partner for the best brands in healthcare. Clients select us because our depth of experience brings clear vision to complex projects. With over a decade of working with integrated delivery networks, hospitals, and health plans, MedTouch will help you discover potential and deliver results.

Contact Us

Case Studies

View All Case Studies
Test

Edward-Elmhurst Health

A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.

Test

Alameda Alliance for Health

A regional health plan focused on delivering a vastly improved user experience, complete with new member portal.

Test

Newton-Wellesley Hospital: Intranet

A comprehensive medical center creates a reliable and useful Intranet.

Test

UC Irvine Health

A leading academic medical center delivers on a new brand and user experience.

Test

Baystate Health

A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.

Test

Edward-Elmhurst Health Open Scheduling

The integration of Epic MyChart’s open scheduling, which allows patients to schedule appointments in real-time.

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