Banner Health is recognized as a top health system, operating 29 hospitals, including three academic medical centers and health services across seven states – Alaska, Arizona, California, Colorado, Nebraska, Nevada, and Wyoming. With a multi-state network of locations, Banner Health needed a partner that understood the unique needs of a large health system and had experience consolidating several web properties.
Banner Health partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore, the leading CMS on the market. The new, responsive site creates a united brand experience across all markets, with dramatic improvements in information architecture and visual design, including a clean, system-wide navigation in a condensed menu and interactive cards.
The new site employs location-based personalization strategies leveraging the Sitecore Experience Database (xDB). MedTouch integrated geocoding services for automatic location detection via a “use my current location” feature, along with a prompt to encourage users to indicate their location. The geographic personalization displayed “nearby” providers and locations as well as personalized services and imagery throughout the site.
This organizational change brings together system-wide messaging with location-specific content in a seamless manner. For example, if more specific content is available for the location involved, a visitor is presented with location-specific service content that supplements the system-wide content. In addition, by leveraging and customizing several MedTouch modular components, this geolocation filter extends across news, events, landing pages, and service line content.
Bannerhealth.com now encompasses all hospitals, medical groups, academic medicine, Banner Children’s, Banner MD Anderson Cancer Center, and Careers pages. With over 7,000 physicians, hundreds of locations and thousands of pages of content now served up based on geographic filters, the new Banner Health site is leading the way in consumer-friendly healthcare.
- Sitecore Experience Platform (XP)
- Personalization through the Sitecore Experience Database (xDB)
- Design, UX, and content strategy
- Content planning, migration, and development
- Responsive design
- Provider directory
- Calendar of events
- Secure forms
- Multi-site content sharing
- Site search
- StayWell health library integration
- Search services