OurTeam
Our Team

More about the talented team that makes up MedTouch.

Inc. 5000
Partner With Us

A brief history and overview of the company.

Resources
Resources

Find useful whitepapers and articles.


Discover Events
Upcoming Events

View our upcoming webinars and see where the MedTouch team is headed next.

Analytics
Personalization

Increase engagement with patients and members.

Sitecore CMS
Sitecore

Platinum Implementation Partner. Healthcare leader.

UC Irvine Health
Edward-Elmhurst Health

Cohesive, interactive integrated digital strategy.

Alameda Alliance for Health
Recent Launches

View our work with the best brands in healthcare.

Cambridge, MA
Boston, MA

450 Artisan Way
Suite 310
Somerville, MA 02145
617-621-8670 
Maps + Directions

Louisvillesm
Louisville, KY

1205 East Washington Street
Suite 111
Louisville, KY 40206
502-373-1293
Maps + Directions

Cedar Rapids, IA
Cedar Rapids, IA

1847 1st Avenue SE
Suite 200
Cedar Rapids, IA 52402
319-512-7475
Maps + Directions

Seattle, WA
Seattle, WA

600 1st Avenue
Suite 628
Seattle, WA 98104
253-238-9447
Maps + Directions

Alameda Alliance for Health

Edward-Elmhurst Health Open Scheduling

Discover Potential

The Alameda Alliance for Health is a public, not-for-profit health plan providing Medi-Cal, CompleteCare, and Group Care in the East Bay Area of California. The Alliance reached out to MedTouch because they needed to launch a new, public-facing website in conjunction with their rollout of a new member portal. The new site needed to be fresh and contemporary as well as provide a solid technical platform for functionality and integration.

MedTouch started with a comprehensive strategy focused around their three key audiences: members, providers, and visitors to the plan site. As part of the redesign process, MedTouch met with internal stakeholders, including plan members, to focus and prioritize the needs of the Alliance. We worked to understand the most commonly utilized questions, which led us to development of specific content to help new and existing member self-service online. This was a critical first step in developing their consumer engagement strategy. 

Deliver Results

  • A compelling new look and feel while keeping in mind standards for screen readers and those with visual impairments
  • A comprehensive content strategy component, helping the Alliance plan and prioritize content refreshing and rewriting
  • Almost 100 pages of newly edited and structured content, leveraging proper HTML tags and allowing for consistent site indexing
  • Integration with Google Maps and Places for their multiple locations

Site Features

  • MedTouch Healthcare Accelerator Framework
  • Sitecore Experience Platform (XP)
  • Design, UX, and Content Strategy
  • Publications
  • Site Search 
  • Frequently Asked Questions (FAQs)
  • Search + Analytics
  • Dynamic, real-time translation of content to threshold languages via Google Translate
  • Seamless integration with HealthX, a third-party member and provider portal
  • Hundreds of new member portal sign ups with limited promotion
  • 60% increase in search keyword visibility for key service areas
  • 27% increase in organic search traffic to the site
  • 3,500 visits to the four new modules on the site
  • Improved reporting on how visitors are making use of the siteRevised navigation and audience segmentation resulted in measurable increase in content consumption for key pages
  • On-time launch for a tightly scoped project
alameda
"MedTouch was, and continues to be, an essential partner in delivering on both a consumer strategy and the final retail site. They were with us every step of the way.”
— Alameda Alliance for Health

Solutions
Integrated Digital Strategy, Enterprise CMS, UX + Responsive Design, Content Services, Search + Analytics, Service Line Marketing

Sitecore Platinum Partner

Expertise Every Healthcare Marketer Needs. Experience the Difference.

MedTouch is proud to be the online strategy and technology partner for the best brands in healthcare. Clients select us because our depth of experience brings clear vision to complex projects. With over a decade of working with integrated delivery networks, hospitals, and health plans, MedTouch will help you discover potential and deliver results.

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Case Studies

View All Case Studies
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Baystate Health

A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.

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UC Irvine Health

A leading academic medical center delivers on a new brand and user experience.

Test

Banner Health

A large health system partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore.

Test

Edward-Elmhurst Health Open Scheduling

The integration of Epic MyChart’s open scheduling, which allows patients to schedule appointments in real-time.

Test

Newton-Wellesley Hospital: Intranet

A comprehensive medical center creates a reliable and useful Intranet.

Test

Edward-Elmhurst Health

A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.

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