Service Line Marketing
Our service line marketing programs expand brand awareness and increase patient and member volume for key service lines. Our experienced team includes Google-certified strategists who understand how to plan and execute an integrated digital marketing strategy.
We combine SEO, SEM, content marketing, display ads, and retargeting to generate engagement throughout the patient experience. We incorporate data from multiple sources – web, social, search, SEM, CRM, and call centers – to track activity and report success.
We evaluate the effectiveness of our marketing campaigns and modify our strategies in real-time. Continuous strategic oversight in our acquisition marketing programs enhances decision-making and drives clear and measurable ROI.
Our Service Line Marketing Expertise
- Integrated Digital Strategy
- Search, SEM, and Social
- Content Marketing
- Content Development
- Display Ads
- Landing Page + Microsite Development
- A/B Testing
- Lead Capture + Generation
- Audience Refinement
- ROI Modeling