Content Strategy for Healthcare
At MedTouch, we understand the complex nature of large hospitals, health plans, and integrated delivery networks. We bring structure to a difficult process, helping our clients make better decisions about their content, navigate internal politics, and serve the true needs of your audience.
We begin with a thorough content audit of your existing site. We evaluate current usage, create user personas, assess the efficacy of your content, and complete user research. We find the best opportunities to optimize your content and write, edit, and manage dozens to hundreds of new pages of content for you.
After, we work with internal teams to train them on best practices and lead governance plans to ensure your content stays current and effective.
Our focus on providing content strategy and content services throughout our engagements has helped clients launch initiatives on-time, improve site performance, build trust, and drive calls-to-action.
- Content Strategy
- Content Audits
- Content Development + Planning
- Content Writing
- Content Editorial
- Content Optimization
- Content Modeling
- Standards + Best Practices for Web
- Brand + Tone workshops
- Stakeholder Engagement Strategies
- Governance Plans + Training
- Taxonomy + Metadata Strategies