Wolfson Children's Hospital Website Design
Overview
Wolfson Children's Hospital is the premiere Children's Hospital in northern Florida and a destination hospital for many communites in surrounding states. The problem? Their website looked childish when their print and traditional media campaigns were touted the superior care and overall clinical excellence. Add in the desire to build a new tower via a fundraising initiative and voila -- something had to be done.
The Solution
- Develop a look that was child-like not childish
- Focus on high quality visuals which established an emotional connection with the viewer
- Deliver content geared for parents of sick children, sensitive but engaging
- Scope a site large enough to be comprehensive but nimble enough to be supported by the centralized Baptist marketing department
The Results
Together with Wolfson Children's, MedTouch drove a clean, straightforward strategy and design engagement to boost the overall look and tone of the site, while keeping the scope under a tight deadline.
- Delivered a fresh, new design from strategy to wireframes to design in four months
- Created web-based standards to allow for future growth
- Delivered within brand guidelines to tie in traditional media
- Transitioned the site to the internal team for ongoing development
- Won several national and local awards for the site