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Case Studies

Client St. Dominic's-Jackson

services Website Design, Content Management System, Online Strategy, Social Media

Awards IMA - Best in Class 2010, IMA - Outstanding Achievement 2009, Web Health Award - Best Design 2008

St. Dominic Hospital Website Design

Overview

Located in Jackson, Mississippi, St. Dominic Jackson Memorial Hospital is a 535-bed acute care hospital specializing in cancer treatment, heart care, women's services, surgery, behavioral health programs and more. At St. Dominic's, high-tech services are blended with high-touch care. St. Dominic's commitment to patients is illustrated through consistently high patient satisfaction scores, excellent medical outcomes and national designations and awards.

The Problem

In 2007, St. Dominic’s needed a web site that would forward their 5-year strategic goals. Their HR functions, giving, and patient tools all needed a home. Although they have some in-house technical staff, they still needed a better design and a CMS to distribute authorship throughout the organization. MedTouch was asked to rebuild the site, integrating with some existing technical elements in place, while providing a completely new web identity and value-added content management. In 2010, St. Dominic's partnered with MedTouch to expand the hospital's visibility in the local market through search traffic.

The Solution

MedTouch developed a strategy that would deliver the following:

  • Build a site in plain English for patient: e.g. “What are you looking for?”
  • Leverage existing investments, such as video, in an online channel.
  • Increase awareness of their Centers of Excellence in a crowded market.
  • Explain the mission and vision of St. Dom’s of being “more than a hospital” and providing outpatient and life-case services.
  • Increase visibility for physicians through search optimized physician landing pages
  • Capture local search traffic for cardiology and oncology - key service lines - through search engine optimization in Google Places and YouTube

The Results

  • Doubled visitors via search-engine optimization, improved site organization and search intelligent CMS
  • Increased page views by 80%
  • Decreased bounce rate by 35%
  • Increased organic search traffic by 35%
  • Increased localized phrases using “Jackson” by 38%
  • Increased Google Places impressions 2200% in two days
  • Placed videos in top 5 results in Google for key search terms, such as "emergency cardiac treatment, Jackson"
  • Moved physician landing pages to top result over HealthGrades in organic search queries
  • Tripled careers traffic by allowing HR to manage their own content and integrating with internal HR automation

Awards

  • 2010 Interactive Media Award - Best in Class      
  • 2009 Interactive Media Award - Outstanding Achievement
  • 2008 Web Health Award - Best Site Design, Hospital