The University of Kansas Hospital
The Strategy
As a leading academic medical center, The University of Kansas Hospital ranks among the nation’s top hospitals in U.S. News and World Report’s Best Hospitals Annual Rankings. The University of Kansas Hospital sought to bring the same level of excellence to its web presence. Facing a difficult decision to either upgrade to the latest version of their antiquated CMS solution or select a new WCM, The University of Kansas Hospital realized a newer version of their existing software wouldn’t be sufficient; it needed to unify its technical framework, organize content more efficiently across the multiple sites and improve the feature set and functionality for not just one website, but for the entire technical enterprise.
The Solution
The University of Kansas Hospital turned to MedTouch to build a seven
server architecture on the MedTouch Healthcare Accelerator Framework for
Sitecore, the leading .NET Content Management System. The MedTouch Framework enabled rapid
implementation of Sitecore by leveraging a common framework and
healthcare-specific taxonomy. The
solution features a single master publishing instance for Internet, Intranet
and microsites across multiple delivery servers, allowing dozens of content
authors to reuse content across multiple domains.
Site Features
- MedTouch Healthcare Accelerator Framework for Sitecore
- Sitecore Enterprise WCM, optimized to manage content
at the item level instead of the page level, creating dynamic relationships
without increasing overall editorial time.
- Consumer-focused organization
of content, activities, and tasks that connects each of the steps throughout
the patient lifecycle
- MedTouch Healthcare Module Suite for Sitecore, including:
- Find a Physician
- Location Search with Google Maps integration
- Request an Appointment feature links into integrated CRM
- Advanced Site Search
- Contact Us
- Krames StayWell Health Library
- Patient Testimonials allowing for Dynamic
content reuse – e.g. Cancer pages are dynamically presented with cancer dynamic
content
- Physician SEO package
- Clinical Trials integration
with third-party clinical trial software
- Mobile Website with mobile detection
The Results
The University of Kansas Hospital now leverages
a full WCM Enterprise Solution and is well positioned to add new feature
functionality, take advantage of dynamic personalization, and can better
leverage its technical investment going forward.
Awards
- 2010 Interactive Media Award, Best in Class, Hospital