Stu Eddins

Manager, Digital Marketing

• How to Leverage Google Analytics Audiences for Maximum Impact

  Stu Eddins March 30, 2018 “I’m always aware of who my core audiences are and I serve that niche.” Edward Burns, actor The way we speak of our websites... Read More

• Why You May Be Missing Out on 20 - 50% of Your Site’s Potential Calls

  Stu Eddins March 01, 2018 Consumers can use their mobile devices to fill out forms and find directions to your closest clinic. As you continually optimize your user... Read More

• Google to Add 90-Day Advertiser Muting to User Controls

  Stu Eddins February 16, 2018 Late this winter, Google announced that it will add an account-level control for signed-in users to mute a given advertiser’s remarketing... Read More

• How to Overcome Relationship Inertia in Healthcare

  Stu Eddins January 15, 2018 We’ve all heard of couples who stay together simply because it’s the easy thing to do. A kind of relationship inertia keeps the pair... Read More

• How to Leverage Google's Nearly 300-Character Meta Description Update

  Stu Eddins December 13, 2017 Google has updated the description snippets that appear below the blue links in search. Formerly limited to 165 characters and spaces, snippets of... Read More

• Healthcare Marketers: Phone Calls Matter. A Lot.

  Stu Eddins October 30, 2017 There are many paths that hospitals offer to facilitate the digital consumer’s transition from lead to patient. Among the most common are: ... Read More

• Upgrade Your Reporting with User-centric Metrics

  Stu Eddins August 14, 2017 From start to finish, effective websites are built with the user in mind. Many organizations invest in personalization technologies that engage... Read More

• Use Tracking Parameters for Better Tracking, Better Linking

  Stu Eddins July 10, 2017 Ahh, the Analytics Direct Traffic channel. We call it the “Junk Drawer of Site Traffic.” It’s the channel label that Google... Read More