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If We All Want ROI, Why Is It so Hard to Get?

Events Webinars

Date: November 30, 11:30am PT | 12:30pm MT | 1:30pm CT | 2:30pm ET

As healthcare systems increase investments in digital marketing, search campaigns, and CRMs, they are shifting spending away from traditional billboards, print, and TV ads.

Even with measurable results for digital marketing, there is a challenge: while organizations say they want ROI, there is still resistance to getting rid of the big billboard on the CEO’s drive home.

By popular demand, Sandra Fancher brings her insightful SHSMD 2017 session to you via webinar. It was the highest pre-registered discussion at SHSMD 2017, and the knowledgeable panelists have frontline experience in generating and measuring ROI, as well as the pain points that healthcare organizations face.

The webinar occurred on November 30th and is now available as a podcast.

Listen Now

Meet the panelists:

John Berg
John Berg
Vice President,
System Marketing
SCL Health System
Daphne Tam
Daphne Tam
Director of Marketing
UC Irvine Health
David Tytell 2
Dave Tytell
Director of Marketing
MIT Medical
Sandra Fancher
Sandra Fancher
Chief Strategy Officer

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