Healthcare Marketing Webinars
Free educational healthcare marketing strategy webinars from MedTouch.
2013 Spring Webinar Series
Hospital Track
Personalization for Hospitals: Connect One to One with Patients
Thurs, May 16 at 2pm EDT | 1pm CDT | 12pm MDT | 11am PDT
Hosted by: Paul Griffiths, CEO + Founding Partner; and Dan Persson, VP of Technology
How can hospitals initiate and leverage personalized interactions, matching a consumer's interests with website content to produce a higher level of site engagement? Paul Griffiths and Dan Persson will explore best practices and lessons we have learned as MedTouch leads the way in the implementation of personalization for hospitals. Joins us to learn more about dynamic website personalization strategies designed to drive patient acquisition.
Generating Patient Volume Online: Making Search Work for You
Wed, June 12 at 2pm EDT | 1pm CDT | 12pm MDT | 11am PDT
Hosted by: Paul Griffiths, CEO + Founding Partner; and Blayne Fielder, Director of Strategic Online Marketing
Do you want more patients? Or just the right kind of patients? Do you have services lines where a handful of new procedures would make the difference between a wild success or a dismal failure? How much does it cost to acquire a patient? Is that even knowable? In this webinar, CEO Paul Griffiths and search expert Blayne Fielder will present practical ways to increase service line patient volume, through real world studies.
Planning for a New CMS: What Hospitals and Health Systems Need to Know
Tues, June 25 at 3pm EDT | 2pm CDT | 1pm MDT | 12pm PDT
Hosted by: Paul Griffiths, CEO + Founding Partner; and Renee Crane, Partner, Business Development
Planning to replace your Content Management System? This webinar will address everything you need to plan for when you're beginning your search for a new CMS tool. We'll cover diverse and broad-ranging topics from how to construct a steering committee, to how to write a good RFP, to honestly assessing your team's readiness for change. We'll review the industry leading products on the market and even share RFP samples, if you need help getting started. This is a must-attend for anyone looking to overhaul their web infrastructure in 2013!
All webinars are 45 minutes to one hour and for healthcare professionals, registration is open and free. You will receive specific instructions upon registering.
Health Plan Track
Personalization for Health Plans: Acquire and Retain Members through One to One Communication
Tues, May 21 at 2pm EDT | 1pm CDT | 12pm MDT | 11am PDT
Hosted by: Paul Griffiths, CEO + Founding Partner; and Elizabeth Scott, VP of Health Plans
Consumers and businesses alike are benefiting from relevant, one to one communication online. How can health plans leverage engagement data across multiple touchpoints with members, prospective members, agents, and even providers? MedTouch has led the way in the implementation of personalization in the healthcare context, with strategies such as Progressive Profiling and Digital Marketing Automation. Join Paul Griffiths and Elizabeth Scott as they discuss best practices in personalization, designed to drive member acquisition for health plans.
Member Acquisition for Health Plans
Thurs, June 13 at 4pm EDT | 3pm CDT | 2pm MDT | 1pm PDT
Hosted by: Paul Griffiths, CEO + Founding Partner; and Elizabeth Scott, VP of Health Plans
If you're a health plan seeking to grow your membership in a cost-effective and predictable way, then this webinar is for you. The good news? MedTouch has taken the latest technology and built a best practice methodology for health plans. Join Paul Griffiths and Elizabeth Scott as they discuss how the leading health plans are targeting, engaging, and attracting new members utilizing cutting-edge technology.
Planning for a New CMS: What Health Plans Need to Know
Tues, July 9 at 3pm EDT | 2pm CDT | 1pm MDT | 12pm PDT
Hosted by: Paul Griffiths, CEO + Founding Partner; and Elizabeth Scott, VP of Health Plans
Planning to replace your Content Management System? This webinar will address everything you need to plan for when you're beginning your search for a new CMS tool for your health plan. We'll cover diverse and broad-ranging topics from transaction components, audience segmentation, calls-to-action, and overall reporting. We'll review the industry leading products on the market and even share RFP samples, if you need help getting started. This is a must-attend for anyone looking to overhaul their web infrastructure in 2013!
All webinars are 45 minutes to one hour and for healthcare professionals, registration is open and free. You will receive specific instructions upon registering.