Healthcare Marketing Webinars
Free educational healthcare marketing strategy webinars from MedTouch. Travel budget cut? No problem. We're bringing you a season full of the best educational content available. The best part? Every webinar is free.
Join us for our Winter Series!
A Guide to Changes and Trends in Interactive Healthcare: What Not to Miss in 2012
From Google+ to mobile wayfinding applications, Facebook applications, QR codes, Google Places and beyond, this webinar will give you the cliff notes to emerging trends in healthcare marketing. We’ll discuss some innovative, patient-friendly tools we’ve seen evolving as well as recent developments in search marketing that allow for highly targeted audience segmentation. Our aim is to arm you with a broad overview of the online landscape to help you pick the best wins for your 2012 budget. Join us on February 8 to get your interactive nerd on!
Register: Weds, Feb 8, 2012 2 pm EST | 1 pm CST | 11 am PST
The Secret to Increasing Doctor Visibility Online, Plus Trademarks of Great Physician Directories and SEO Must-Haves for Success
Our most popular 2011 webinar returns! Whether you’re looking to increase patient volume for a service line, appease internal pressure to raise the profile of your most prominent physicians or beat out erroneous ratings sites, this webinar will give you the keys to do it all. Getting your doctors found online is increasingly important as patients flock to the web to conduct their health searches. But with greater access to information comes greater responsibility. Once your visitors find your physicians, you’ll want to be sure you’re providing them with robust profile information to support decision-making. Practice locations, office hours, special academic interests – all of these things matter to patients. Tune into our webinar to learn more about best in class physician directories and receive inspiration from your peers.
Register: Weds, Feb 15, 2012 12 pm EST | 11 am CST | 9 am PST
Hospital Use of Mobile Technology: Results of the MedTouch Benchmarking Survey
Mobile phones are overtaking PCs. More US consumers now have an Internet-capable mobile device than have a desktop or laptop computer, according to a new Google study. Mobile is the wave of the future, to be sure, so how are healthcare organizations responding? To find out, we surveyed the SHSMD membership. Nearly 250 members responded nationwide. During this webinar, we’ll uncover:
- Which department is typically responsible for the web and mobile functions?
- How many organizations have websites designed specifically for smartphones?
- Which mobile website features are most useful to patients?
- How big are mobile technology budgets?
- …plus data on mobile apps, tablet apps, mobile advertising, QR codes, measuring ROI, and more.
Register: Thurs, Mar 1, 2012 2 pm EST | 1 pm CST | 11 am PST