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Edward-Elmhurst Health

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MedTouch VP of Technology Wins Sitecore MVP Award

MedTouch Expands Headquarters Office
February 19, 2016
MedTouch, the online strategy and technology partner for the best brands in healthcare, today announced that Dan Persson, Vice President of Technology, has been named a “Digital Strategist Most Valuable Professional (MVP)” by Sitecore, the global leader in experience management software. Dan was one of only 35 people worldwide to be named a Sitecore Digital Strategist MVP this year.

Now it its tenth year, Sitecore’s MVP program recognizes individual technology, digital strategy, and commerce advocates who share their Sitecore passion and expertise to offer positive customer experiences that drive business results. The Sitecore Digital Strategist MVP Award recognizes individuals with strong experience in executing data-driven marketing solutions and proven success in using Sitecore’s experience platform to deliver exceptional business outcomes for customers.

Dan brings more than 15 years of experience in content management software and experience as a long-standing Sitecore-certified developer to MedTouch, where he provides strategic leadership and leads the MedTouch Product and Implementation Team. His experience as a technical consultant and strategist to key MedTouch healthcare clients is unparalleled in the healthcare space with 53+ Sitecore healthcare implementations, including numerous personalization strategic implementations through the Sitecore Experience Database (xDB). 

As the Vice President of Technology at MedTouch, Dan is instrumental in building and developing healthcare modules for Sitecore, such as provider directories, location directories and calendar, and the MedTouch Healthcare Accelerator Framework, a taxonomy solution developed exclusively for Sitecore. MedTouch is the only Sitecore partner that is exclusively healthcare focused and one of 12 Sitecore Platinum Implementation Partners recognized for thought leadership, Sitecore expertise, and best practices for Sitecore implementation and integrated digital strategy.

“It’s a great honor to have our team recognized by Sitecore,” said Paul Griffiths, CEO + Founding Partner of MedTouch. “Dan is a rare visionary technical and strategic leader who thinks deeply about how to leverage Sitecore to improve healthcare outcomes for our clients. He continues to have a profound impact not only as a leader at MedTouch, but also building the client experience and delivering exceptional business outcomes.”

“Marketers are overloaded by siloed data and are looking for a simple way to access a single view of their customers,” said Pieter Brinkman, Director of Developer and Platform Evangelism, Sitecore. “Using Sitecore’s experience platform, Dan Persson has helped healthcare clients execute relevant, multichannel brand experiences resulting in exceptional business outcomes for their patients, providers, and members.”

Sitecore’s experience platform combines web content management, omnichannel digital delivery, customer insight and engagement, and strategic digital marketing tools into a single, unified platform. The platform is incredibly easy to use, capturing every minute interaction—and intention—that customers and prospects have with a brand, both on a website and across other digital channels. The end-to-end experience technology works behind the scenes to deliver context marketing to individual customers, so that they engage in relevant brand experiences that earn loyalty and achieve results.

Case Studies

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Banner Health

A large health system partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore.


Edward-Elmhurst Health

A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.


Baystate Health

A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.


Edward-Elmhurst Health Open Scheduling

The integration of Epic MyChart’s open scheduling, which allows patients to schedule appointments in real-time.


Alameda Alliance for Health

A regional health plan focused on delivering a vastly improved user experience, complete with new member portal.


Newton-Wellesley Hospital: Intranet

A comprehensive medical center creates a reliable and useful Intranet.

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