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Henry Ford Health System Site Launches with MedTouch

MedTouch Ranked as Fastest-Growing Company on Inc. 5000
December 20, 2016

Henry Ford Health System, a preeminent academic health system in Southeastern Michigan, and MedTouch, a professional services firm for online strategy and technology headquartered in Boston, together announce the launch of the new Henry Ford website, henryford.com, built on Sitecore 8.1.

Design, functionality and content are interwoven in the new site to create a user-centric experience that delivers streamlined, relevant information on demand. Henryford.com includes more than 4,300 newly written and optimized pages and imagery.

Prior to the website redesign, Henry Ford and MedTouch developed a strategic roadmap to unify multiple location websites of varying size and complexity into one cohesive system-wide site. MedTouch and Henry Ford project teams collaborated to create site personas to address users’ needs and built a streamlined information architecture – the backbone of what would become the new site.

MedTouch conducted various audits including digital, content, SEO and competitive audits to inform the overall strategy and implementation planning. As templates and designs were finalized, MedTouch performed extensive usability testing to evaluate the desktop and mobile versions of the site.

The new Henry Ford site features a modern, responsive design that includes a prominent link to MyChart for easy patient account access. The user-centric site includes key modules and features, such as:

  • Campaign landing pages
  • Clinical Trials search functionality and access
  • Events Calendar with shopping cart and registration
  • Find a Doctor, which is integrated with PubMed links, maps, directions and the ability to view doctor offices by distance (near me)
  • Greeting Cards
  • Locations, which can be searched by name or type
  • Personalized home pages for each hospital
  • Recipes
  • Services
  • Show Me, which integrates relevant classes, news and blog articles all on one page
  • Videos

About Henry Ford Health System

Henry Ford Health System is a six-hospital system headquartered in Detroit. It is one of the nation’s leading comprehensive, integrated health systems, recognized for clinical excellence and innovation. Henry Ford Health System provides both health insurance and healthcare delivery, including acute, specialty, primary and preventive care services backed by excellence in research and education. The system is a 2011 Malcolm Baldrige National Quality Award recipient. Visit Henry Ford to learn more.

Case Studies

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Test

Edward-Elmhurst Health Open Scheduling

The integration of Epic MyChart’s open scheduling, which allows patients to schedule appointments in real-time.

Test

Banner Health

A large health system partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore.

Test

Edward-Elmhurst Health

A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.

Test

Newton-Wellesley Hospital: Intranet

A comprehensive medical center creates a reliable and useful Intranet.

Test

Baystate Health

A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.

Test

Alameda Alliance for Health

A regional health plan focused on delivering a vastly improved user experience, complete with new member portal.

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