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Edward-Elmhurst Health

Cohesive, interactive integrated digital strategy.

Alameda Alliance for Health
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MedTouch Launches Baystate Health Website

MedTouch Ranked as a Fastest-Growing Company
August 20, 2015

MedTouch, the leading provider of online strategy and technology for the best brands in healthcare, and Baystate Health, one of the largest health systems in New England, together announce the launch of the new Baystate Health website, baystatehealth.org, powered by the MedTouch Healthcare Accelerator Framework for Sitecore.


Focused on long-term digital success, MedTouch delivered the new patient-centric Baystate Health website as part of a comprehensive roadmap developed to support the long-term growth of key digital platforms, including web, social, mobile and e-communications. The new Baystate Health site incorporates more than one thousand pages of optimized content and features improved information architecture and contemporary responsive design.


In addition to the responsive design that allows the entire site, including modules, to respond dynamically to display on multiple screen sizes, MedTouch increased usability on phones and tablets through mobile-friendly, full-size drop-down menus. MedTouch also expanded search capabilities to improve patient experience and engagement. Now, medical conditions and treatments can be searched for by locations, by physicians and by researchers on the site.


Baystatehealth.org is built on the Sitecore Content Management System, which is optimized to manage content at the item level instead of the page level, creating dynamic relationships without increasing overall editorial time. The site leverages MedTouch Healthcare Modules, which present information based on a shared taxonomy of medical services. The MedTouch Modules deployed for Baystate Health include Locations, News, Contact Us, Services, Calendar Events, Multi-Category Search, eCards, and Secure Forms. 


Following the launch of the website, Baystate Health will continue to develop its online presence and digital success by implementing the digital roadmap and maturity models established with MedTouch. MedTouch is currently expanding its digital strategy offerings for hospitals and health plans to focus on long-term, strategic planning, maintenance and improvement for the advancement of more digital programs.  

Case Studies

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Newton-Wellesley Hospital: Intranet

A comprehensive medical center creates a reliable and useful Intranet.

Test

Alameda Alliance for Health

A regional health plan focused on delivering a vastly improved user experience, complete with new member portal.

Test

Edward-Elmhurst Health

A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.

Test

Banner Health

A large health system partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore.

Test

Baystate Health

A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.

Test

Edward-Elmhurst Health Open Scheduling

The integration of Epic MyChart’s open scheduling, which allows patients to schedule appointments in real-time.

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