July 12, 2011
MedTouch Website for Sterling Health Plans Wins Interactive Media Award
National Life Insurance Company Based in Bellingham, WA, Wins Award for Excellence in Website Development
MedTouch, MedTouch, the leading provider of web strategy and online solutions for healthcare organizations in more than 20 states, is pleased to announce that it has been awarded Outstanding Achievement in website development by the Interactive Media Awards (IMA) for its work on the Sterling Health Plans website, www.sterlinghealth.com. The honor, the second highest that IMA offers, recognizes that the project met and surpassed the standards of excellence that comprise the web’s most professional work. The site was honored specifically for excellence in the insurance category.
The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance, and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.
Located in Bellingham, WA, Sterling Life Insurance Company provides insurance solutions for members in all 50 states. Sterling offers a variety of group and individual Medicare insurance plans including Medicare Advantage, Medicare Supplement and Medicare Prescription Drug plans. Sterling also offers individual non-Medicare insurance plans including critical condition, long-term care and life insurance policies. The new site was motivated by Sterling’s desire to improve the user-experience for members as well as the need for online and offline brand consistency. Sterling needed advanced site functionality that would allow visitors to maintain their transactions online, and move towards electronically processed plan selections and sign-ups. With these goals in mind, MedTouch designed a new content-driven site that reflects Sterling’s excellent quality of service and offline reputation.
“Sterling is very pleased to win this award, which recognizes all the hard work both MedTouch and our staff put into creating a user-friendly site for our members,” said Gary Boyd, Chief Information Officer at Sterling Health Plans. “Post-launch, we are succeeding in driving membership and business transactions through the website. Through search engine optimization and new functionality on the site, a potential member can find us via search, browse plan options on our website, and sign up online – this is a significant step forward for our company.”
Since launching in May, 2010, the new site has brought in significant results, including a 65% jump for organic search traffic, a 257% increase in visits to the site, a 45% decrease in bounce rate, and an increase in average depth of visit to over five pages. Most importantly, a 2000% average increase in visits to plan types in each state exceeds Sterling’s goal for the new site. MedTouch increased these visits by optimizing plan data with key search terms for plan types and local counties.