August 09, 2010
The new MedTouch website provides expanded online presence with improved functionality for Exeter Hospital
MedTouch, a leading provider of interactive, web-based solutions for health care organizations, launched an innovative new website for Exeter Hospital, an affiliate of Exeter Health Resources. The hospital’s scope of care includes comprehensive health care services in breast health, birthing and reproductive medicine, cardiovascular, occupational and employee health, oncology and orthopedics. MedTouch also recently launched new websites for Exeter Hospital’s affiliates Core Physicians and Synergy Health & Fitness to improve the network’s online patient marketing efforts.
An engaging and well-designed homepage for the new site now serves as a visual lobby for the hospital. “One of the key improvements made was an adjustment of the homepage interface to help visitors more easily navigate the site,” said Debra Vasapolli at Exeter Hospital. Information on the affiliates of Exeter Hospital is also prominently placed on the homepage to notify visitors of the continuum of care provided by the network. The new layout features navigation cues for all of Exeter Hospital’s audiences, including care providers, patients, prospects, job seekers, volunteers and community members.
“Overall, our goal for the redesign was motivated by Exeter Hospital and its affiliates’ need for brand consistency and helping our client in developing a new consumer-centric web strategy that would allow the organization to improve access to care and information by adding interactions and features necessary for our client to focus on its key service areas,” said Matthew Dillingham, Managing Partner at MedTouch. “For MedTouch, this meant specifically designing a cohesive suite of websites that were similar in look and feel. The goal was to facilitate navigation between Exeter Hospital and its affiliated network websites and present content in the context of services, health information, news and events through the use of interactive features such as a health library, flash locations finder, newsletter sign up and event registration. ”
About Exeter Hospital
Exeter Hospital is one of the five operating affiliates of Exeter Health Resources, which includes Exeter Hospital, Core Physicians, Rockingham Visiting Nurse Association and Hospice, Synergy Health & Fitness Center and Exeter Healthcare. Each of the affiliated companies are committed to providing health care services that are innovative, progressive, and focused on quality and the well-being of the communities in the greater New Hampshire Seacoast.
Exeter Hospital is a not-for-profit, community-based hospital that serves residents from 32 towns in New Hampshire’s Seacoast region. The hospital’s mission to improve the health of the communities it serves. For more information, visit www.exeterhospital.com or call 603.580.6668.