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Edward-Elmhurst Health

Cohesive, interactive integrated digital strategy.

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Angie Toomsen to Lead Content Strategy

Strategic Social Media Solutions for Healthcare
April 28, 2011

MedTouch Announces Strategic Hire of Angie Toomsen to Lead Content Strategy Practice

MedTouch, a leading provider of interactive, web-based solutions for healthcare organizations, adds Angie Toomsen to direct healthcare content projects

MedTouch today announces the appointment of Angie Toomsen as Director of Content Strategy and Development at MedTouch. A healthcare web and content strategy expert, Angie will lead MedTouch content development projects and ongoing client strategy services for select clients. 

Toomsen has advised web teams for the last six years, managing large content development projects for healthcare and other industries. Angie spent the last four years exclusively focused on healthcare content strategy at a leading healthcare CMS software company.

Drawing on her ten years of experience as a journalist, Angie will guide MedTouch clients in the establishment of organizational content governance and web standards, ensuring ideal brand representation and consistency of tone throughout entire client websites. Angie knows how to implement multi-faceted content strategies and understands how content is consumed by both the user and search engines. Her broad expertise in web strategy, including: copywriting, user-experience design, information architecture, usability research, strategic reporting and analytics, inbound marketing and SEO, CMS implementation, and client communications and training, allows her to think strategically about web content and its far-reaching impact. Angie will work alongside our web design team from project planning to launch to ensure navigation, layout and content development is in sync with all components of a web project. Post-launch, she will continue to work with our clients to optimize content for search, usability and editorial relevance. 

“The thing that excites me most about our growth is the ability to consistently attract talented folks with passion and vision for strategic services,” says Paul Griffiths, CEO of MedTouch. “Angie’s ability to weave analytics research, content planning, and search opportunities into a comprehensive, sustained strategy will help MedTouch offer our clients more ways to succeed and help our clients achieve greater results.”

Toomsen started her creative career in New York City, first as an editor at an international performing arts publication and assistant at several production companies, and later as a technical writer and research assistant, supporting senior-level analysts and directors at SG Cowen Securities and Goldman Sachs and Company. 

Angie has a Bachelor of Arts in Theater from the University of Northern Iowa and a Masters in Journalism and Mass Communications from the University of Iowa. Beyond her healthcare marketing strategy work, Angie continues to practice journalism as a freelance arts and feature writer for several print and online publications. She is also an actor and an award-winning theatre director. Angie currently serves as Marketing Director for Dreamwell Theatre in Iowa City and Marketing Committee member of the Iowa Cultural Corridor Alliance. 

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Case Studies

View All Case Studies

Edward-Elmhurst Health

A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.


Banner Health

A large health system partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore.


Alameda Alliance for Health

A regional health plan focused on delivering a vastly improved user experience, complete with new member portal.


Edward-Elmhurst Health Open Scheduling

The integration of Epic MyChart’s open scheduling, which allows patients to schedule appointments in real-time.


Baystate Health

A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.


Newton-Wellesley Hospital: Intranet

A comprehensive medical center creates a reliable and useful Intranet.

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