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Personalization Intelligence to Hospitals

Angie Toomsen to Lead Content Strategy
March 23, 2011

MedTouch and CPM Partner to Offer Personalization Intelligence to Hospitals

Hospitals can now offer personalized health information to patients via the website using leading CRM and web technology integration from MedTouch and CPM

MedTouch, a leading provider of web-based solutions for healthcare, and CPM Marketing Group Inc., the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, are pleased to announce a strategic partnership. MedTouch will begin integrating CPM’s Instant CRM (ICRM) system into its service offerings to clients’ websites and portals. 

With CPM’s cutting edge Customer Relationship Management (CRM) system, MedTouch clients will be equipped with personalized communications and patient intelligence on a dramatic new level. The ICRM behavioral targeting technology enables hospitals to tailor marketing communications to current and prospective patients based on HIPAA-compliant information derived from psychographic, demographic, geographic, medical history and marketing campaign data aggregated by the hospital’s CRM database. 

“Our partnership with CPM will allow our clients to leverage data across multiple platforms, increasing the value of the investment they have already made in their CRM system,” said Paul Griffiths, Founding Partner and CEO of MedTouch.  “By updating content real-time, we can create an improved overall user experience.  Marketing can fine tune their message and IT can drive usage of their portal.  Employing this level of personalization and patient intelligence will dramatically improve the overall value of hospital websites.”  

Through this rich data, MedTouch clients can deliver information tailored to each visitor’s unique health needs on their website. As the user browses in real-time, the system dynamically pulls content to display only the most relevant health information. In an era of fleeting attention spans, increasing the relevancy of communications to potential patients allows hospitals to improve their marketing effectiveness while at the same time providing higher patient satisfaction. 

“CPM chose to partner with MedTouch because they understand what patients want. Their expertise in developing interactive healthcare web experiences and customized technology solutions complements CPM’s state-of-the-art ICRM system, the interactive engine in our convergence platform,” said John Hallick, President and CEO of CPM .  “As partners, we will deliver a new level of meaningful patient experience online.”

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About CPM Marketing Group

CPM Marketing Group, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations.  We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence.  Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us.  Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.

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