OurTeam
Our Team

More about the talented team that makes up MedTouch.

Inc. 5000
Partner With Us

A brief history and overview of the company.

Resources
Resources

Find useful whitepapers and webinars.


Discover Events
Upcoming Events

See where the MedTouch team will be heading.

Analytics
Personalization

Increase engagement with patients and members.

Sitecore CMS
Sitecore

Platinum Implementation Partner. Healthcare leader.

UC Irvine Health
Edward-Elmhurst Health

Cohesive, interactive integrated digital strategy.

Alameda Alliance for Health
Recent Launches

View our work with the best brands in healthcare.

Cambridge, MA
Boston, MA

450 Artisan Way
Suite 310
Somerville, MA 02145
617-621-8670 
Maps + Directions

Louisvillesm
Louisville, KY

1205 East Washington Street
Suite 111
Louisville, KY 40206
502-373-1293
Maps + Directions

Cedar Rapids, IA
Cedar Rapids, IA

1847 1st Avenue SE
Suite 200
Cedar Rapids, IA 52402
319-512-7475
Maps + Directions

Seattle, WA
Seattle, WA

600 1st Avenue
Suite 628
Seattle, WA 98104
206-445-7734
Maps + Directions

Personalization

Integrations

Custom Digital Experiences with Sitecore Experience Database (xDB)

MedTouch delivers personalization to improve healthcare outcomes you care about – more conversions, more patients/members and measureable ROI. We apply the technology and features of Sitecore’s Experience Database (xDB) to create an individualized digital experience and engage with your target audience in real-time based on data collected about those users. Dynamic personalization is far more than content customization; it’s shaping an experience by delivering relevant content to strengthen your brand and increase engagement.

Personalization Examples

  • Changing a call to action based on pages viewed on previous visits
  • Showing optimized content to those who clicked a display ad, offsite
  • Recommending content related to stated preferences
  • Changing default actions based on a preferred location
  • Sending email campaigns targeted to consumer’s situation and previous behavior, whether real-time or through lead-scoring (CRM)
  • Delivering membership or loyalty-based content and data

Personalization through Sitecore Experience Database (xDB)

MedTouch is the first Sitecore partner to launch a personalized experience for healthcare and is the strategy and implementation leader of Sitecore’s Experience Database (xDB).

  • Predictive Analytics
  • Location-based Personalization
  • Rules-based Personalization 
  • Behavior-based Personalization
  • Engagement Strategy + Planning
  • Social Networking Connected
  • Integration (Scheduling, Email, CRM tools, Social Media)
  • Custom MedTouch Digital Dashboards for KPIs

Expertise Every Healthcare Marketer Needs. Experience the Difference.

MedTouch is proud to be the online strategy and technology partner for the best brands in healthcare. Clients select us because our depth of experience brings clear vision to complex projects. With over a decade of working with integrated delivery networks, hospitals, and health plans, MedTouch will help you discover potential and deliver results.

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Case Studies

View All Case Studies
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Baystate Health

A multi-year, comprehensive digital action plan launched with the new Baystate site built on Sitecore with Personalization.

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Banner Health

A large health system partnered with MedTouch to move away from numerous sites to a single, unified experience using Sitecore.

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Edward-Elmhurst Health Open Scheduling

The integration of Epic MyChart’s open scheduling, which allows patients to schedule appointments in real-time.

Test

Edward-Elmhurst Health

A cohesive, interactive game-based site that engaged patients with consistent messaging across web, social and mobile platforms.

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Newton-Wellesley Hospital: Intranet

A comprehensive medical center creates a reliable and useful Intranet.

Test

Alameda Alliance for Health

A regional health plan focused on delivering a vastly improved user experience, complete with new member portal.

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With Us

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