Can You Trust an Unsolicited SEO Audit?
Does this email look familiar?
Dear <insert marketing team member title and name>, Your website has 1,000 pages with the same page title and 2,000 pages with missing or duplicate meta descriptions. This is damaging your SEO. Read More
Why Should Healthcare Organizations Buy .health Domains?
For many years, clients have asked us about the necessity of buying URLs for their healthcare sites. Should we purchase every possible domain that could be affiliated with our brand? Every .net, .biz, etc.? Read More
Website and Social Media Strategies to Boost Online Donations
Donating online has played a role in fundraising for more than a decade, and its popularity with donors rises exponentially every year. Read More
Use Tracking Parameters for Better Tracking, Better Linking
Digital marketers take great care in selecting what pages our digital campaigns target, and we should take equal care in identifying that traffic to Analytics. Doing so will tell you whether campaigns are working effectively and grabbing the attention of the right people. Read More
Why You Have to Talk to Your Healthcare Staff to Tell Unique Stories in Your Healthcare Marketing
Creating unique, relevant content is becoming increasingly important, from search rankings to thought leadership, brand reputation, and beyond. But copying other organization’s content - even when not word for word - won’t help you stand out. Read More
Add Personalization to a Healthcare Website Within Your Budget
Healthcare organizations serve a wide variety of people with an even wider array of needs. It’s impractical to think that one single website experience could match each visitor perfectly. Read More
10 Tips for Choosing a Healthcare Content Agency
Google the phrase “content writing,” and your search results will be full of agencies proclaiming they are the best at writing <<insert buzzword>> content for any industry. But how do you know which agency is best for your healthcare organization? Read More